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Martek, WhiteWave Sign Agreement

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By: Sean Moloughney

Editor, Nutraceuticals World

Martek, WhiteWave Sign AgreementMartek Biosciences Corp., Columbia, MD, has entered into a long-term license and supply agreement with WhiteWave Foods Company, Broomfield, CO. Under the terms of the 15-year agreement, WhiteWave is planning to develop certain soy beverages containing Martek’s flagship product, life’sDHA. WhiteWave has agreed to purchase, subject to certain circumstances, all of its DHA omega 3 needs from Martek for these products in the U.S. and other designated territories. There are no minimum purchase requirements or other financial commitments to Martek. WhiteWave intends for the initial launch of a product containing life’sDHA to take place during 2007. For all products containing life’sDHA, WhiteWave will display the life’sDHA logo on the product packaging, and it will also include the life’sDHA logo in related marketing, advertising and promotional materials.

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